Better leadership,
from first principles.

Most leadership advice is a collection of stories and heuristics disconnected from any underlying theory. We use economics, psychology, and neuroscience to build a coherent framework for how leadership actually works.

Information Sep 10, 2026
The latest issue

How information filters up the chain of command

In October 1941 four Bletchley Park cryptanalysts wrote directly to the Prime Minister for forty clerks and typists, after months of asking through the normal channels.

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The Framework

One lens. Four functions.

Every act of leadership is a combination of the same handful of functions. Our framework is the lens that runs through every issue, every episode, and the book.

01 Allocation. Deploy what is scarce where it matters most.
02 Information. Read the signals that tell you what is actually happening.
03 Motivation. Align personal purpose with the team’s mission.
04 Execution. Set the intent; let the people closest own the means.
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INPUTS peopletimecapitalattention The Machine Leadership Outcomes something new

From first principles to better choices.

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